Effective communication is a fundamental skill that cuts across all sectors. And the current market presents a variety of opportunities for impact communication training providers who can adapt to the changing demands and standards of their clientele. The environment necessitates a thorough comprehension of trends, a commitment to the customer, and the flexibility to innovate and adapt to shifting market dynamics, through a personalised, flexible, and technology-driven approach. Speaking to Bizz Buzz exclusively, Mira Swarup, Founder, Mira Swarup Impact Communication, shares her roller coaster ride as an entrepreneur and the future of impact communication as a business model